Lab Bier

WHO:

Lab Bier Brewing

WHEN:

2019

WHAT:

Identity
Illustration

There were two main jumping off points for this brand: the owner/brewer was a proud Kansan, and he had a yellow dog. And thus, Lab Bier was born! A German-style beer (bier) that proudly blends the idea of science (labs) and dogs (labs). As an added nod to the Sunflower State, the color palette was pulled directly from the Kansas state flag.

Different lockups of the main logo, I was personally fond of the wordless version of a lab and a bier.

For the master brewer's personal two-tap brew station in his home, we broke the logo into two separate parts. This way, the actual beer on each tap could rotate without the need to change handles.

A more ornate illustration that really put the lab in lab.

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