rise & grind bakery

brand creation, 2018

It started with a name, an ampersand, and a mantra: "No $18 tarts...and no doilies." Since the ampersand was already baked into the name (pun intended), I decided it was the perfect jumping off point for the logo. The overall vibe of the brand had to echo an old school, hardworking, no-nonsense bakery, something I embraced for the large store sign, (an ornate relic of a pre-mobile-friendly era). for colors, the bakery itself provided the best palette.