red kitchen

brand creation, 2020

For this brand, I wanted to honor the Mexican culture of the owner, Alejandra. We agreed on a direction that borrowed equally from hand painted signage, Lucha Libre posters, and the bright colors of Papel Picado flags. Keeping with the handmade vibe, I wanted to make sure the logo, typefaces, and illustrations retained that hand crafted feel, which led to drawing out a whole alphabet to guarantee we got that "close but still human" feeling.