lab bier

Brand creation, 2019

There were two main jumping off points for this brand: the owner/brewer was a proud Kansan, and he had a yellow dog. And thus, Lab Bier was born! A German-style beer (bier) that proudly blends the idea of science (labs) and dogs (labs). As an added nod to the Sunflower State, the color palette was pulled directly from the Kansas state flag.